Tenets for framing a Visioning exercise

- Vision is a view of the future

- It is the long-term change that is desired

- It should be inspiring and memorable

- It shouldn't contain jargon and technical terms

- It can be easily explained...would your next-door neighbor get it?

- It is not frequently reviewed & revised...as one might do with a mission statement

- It is a Postcard from the future

- Aspirational, yet realistic and achievable

- Motivational enough to engage others on the journey

RESULT: The teams start thinking about how to apply their strengths to get there.