- Vision is a view of the future
- It is the long-term change that is desired
- It should be inspiring and memorable
- It shouldn't contain jargon and technical terms
- It can be easily explained...would your next-door neighbor get it?
- It is not frequently reviewed & revised...as one might do with a mission statement
- It is a Postcard from the future
- Aspirational, yet realistic and achievable
- Motivational enough to engage others on the journey
RESULT: The teams start thinking about how to apply their strengths to get there.